UX Case — An alternative to the slow, bureaucratic renting process.

How we used UX Design to understand the rent-seeking bureaucracy and create a accessible and faster alternative for homeowners and tenants.

The Challenge

The Current Scenario

The current scenario in the united Kingdom and Europe is that the renting process is slow, bureaucratic, and many times unsuccessful. Homeowners want to put their houses to let, and tenants wants a property to live in.

Project Goal

Users

User Journey Mapping

Validating business’s and user’s assumptions

With users defined, now it’s time to find out important points about each one of them, so we can find the problems that need solving.

Quantitative Research — First Validation

After defining personas, journeys and assumptions, we decided to start the research.
At first, we chose to do quantitative research because we have access to a large number of people who are tenants and owners.
We create a survey for each profile, each with their individual questions.

Results for the Tenant’s research
Results for Homeowner’s research

Results

Based in he above research we managed to validate some assumptions to create solutions opportunities:

Tenant’s Results
Homeowner’s Results

Effort x Impact Matrix

Based on the research results, we listed possible solutions and put them in a Effort x Impact Matrix to know what we would prioritize in the project’s first moment. See the matrix below:

Proposed Solutions

After the Research results and the Effort x Impact Matrix, we’ve come to the list of possible solutions to improved each user’s journey.

Sketch Frames

After defining the solutions, we created sketches for our future app.

Wireframes

Based in the sketches made, we created the app’s skeleton, improving the flux and getting closer to the end result.

Wireframe — medium-fidelity app flow Tenants
Wireframe — medium-fidelity app flow Homeowners

App Flow

Users App Flow

Users Test — Second Validation

After making the Wireframes, we did a Usability Test with our Users to get a feedback.

Users feedback

In this part of the research we didn’t hear as many people as in the first one, since only a few of the previous contacts wanted to participate on the next steps. But the ones we did hear were very informative and gave us a good perception of the usability.

  • The splash screen could’ve had some sort of indication of what action to take, it wasn’t clear that it needed a tap to start.
  • Refine the map search, with a way to filter the locations.
  • All the subjects were successful finishing the tasks for both Tenants and Homeowners. Most of the feedbacks were positive and added a few points to consider.

Style Guide

After the test’s feedback, we created a Style Guide to determine the app’s interface/looks.

Colours:

Our choice of blue and light green for the Brand’s Colours came from the feeling the user gets from which one. The dark blue gives the feeling of calm, responsibility and a corporative look. The light green sends a message of freshness, new opportunities and the feeling of accomplishment.
In addition to that, we also created colours for Warning and Success.

Typography:

The font we chose for this project was Montserrat — as the only one — because it’s a font that has many styles available (18 in total), which allow us to create differences between texts using the same font. It’s also a webfont, making it easier to load the page and create a smooth experience for the users. We used the “perfect fourth” proportion (ratio 1.333) to create harmony between sizes.

Buttons:

Buttons were defined following the colours palette and typography chosen. We also decided to apply ratio in the borders to achieve a smooth look.

Forms:

Same as the Buttons; Forms also follow colour and typo styles.

High Fidelity Prototype (UI Design)

This prototype is currently being designed and should be ready to be seen soon.

UX Designer, Digital Marketer, creative mind, crazy for pizza.